Now Recommending 800M Videos Daily, Taboola Hires Former Groupon Exec To Lead European Expansion | TechCrunch.

Video recommendations startup Taboola is growing fast, now serving up more than 800 million recommendations per day. But it sees a huge opportunity to expand even more quickly, and is looking to Europe as untouched territory in the recommendation and video syndication market. With that in mind, it’s hired former Groupon country manager Nadav Rosenberg to lead the charge in that region.

Taboola has built a platform for recommending videos on publisher sites, with a widget that provides a list of three-to-five thumbnails relevant to the page that users are looking at or video that they are watching. Related videos that it serves up can come from the publisher’s own site or include content from Taboola’s network of syndicated content creators. That allows publishers to increase their available video inventory — and when viewers watch third-party content, ad revenue is shared between Taboola, the publisher, the content creator. It’s a win-win-win situation.

In the U.S., Taboola has lined up a pretty impressive list of publishing partners, including the Wall Street Journal, New York Times, and Bloomberg BusinessWeek. So it’s hoping to grow outside its home market and expand overseas. First stop: Europe.